AI Sports Campaign
A Creative Direction Engine.
AI Automation System & Creative Direction • 2025
Overview
Everyone can generate "cool" images now. Almost no one can generate consistent campaigns. I built a custom n8n automation—a Creative Direction Engine—that takes one reference campaign shot and lets me swap the model and wardrobe while keeping lighting, environment, and shot DNA stable. The result is campaign-grade coherence produced in minutes—iteration becomes a repeatable loop instead of a re-shoot problem.
Turn creative direction from "slot machine outcomes" into a system you can run on purpose.
The Challenge
Generative AI gives you images. It doesn't give you campaigns.
The baseline problem with generative image workflows is drift: change one thing and everything changes—lighting, texture, camera feel, even the "world" itself. That's fine for one-off visuals, but campaigns demand continuity: the audience should feel like every asset came from the same production. The challenge wasn't making a single strong image. It was building a workflow where the scene stays constant while casting and wardrobe stay editable.
Success Criteria
- Outputs must read as one campaign, not separate "generations"
- Swap model + wardrobe without rebuilding prompts from scratch
- Keep shot anchors stable: environment, lighting, framing, texture
- Produce usable variants fast enough for real marketing iteration
The Approach
Make it usable: a system, not a poster. The key insight: campaign consistency comes from constraints, not creativity-by-prompt. I designed the automation around a "constants vs variables" model—first locking the non-negotiables of the reference shot, then giving controlled flexibility to casting and wardrobe. The workflow ingests three visual inputs and routes them through a repeatable pipeline that prioritizes continuity over novelty. Output selection stays human-led: I pick the final based on realism, brand fit, and product readability—because campaigns are edited, not merely generated.
Tools & Technologies
The Brand System
The Variable
Casting (new model reference) + wardrobe (clothing/product references)
The Constant
Reference shot's lighting logic, environment, framing, and "same shoot" texture cues
The Output
Small set of campaign-consistent variants ready for creative selection
Gallery
Results
The system makes campaign iteration fast and controllable: you can adapt casting and styling while keeping the visual world consistent. It replaces "generate until lucky" with a repeatable creative loop—inputs go in, coherent variants come out in minutes, and the final is chosen through judgment, not randomness. Practically, it enables campaign-level decisions without campaign-level burn rate.
This isn't just prompting—it's automated infrastructure for repeatable creative direction.
