Applied AI Systems, Built With Taste

I came into this work through business, then taught myself how to build what teams actually need when strategy has to become execution. Today I design AI systems, agentic workflows, and automation infrastructure for marketing, CRM, content, and creative operations.

I'm less interested in one-off AI outputs than in the system behind them: where work gets routed, where judgment lives, what should be automated, and how an interface makes the whole thing usable. That means workflow logic, orchestration, internal tools, and product-minded implementation.

Creative taste still matters. My background in brand, visuals, and image-making is useful because it acts as quality control inside the system. It helps me decide what should feel restrained, what should stay human, and what makes an output commercially credible rather than merely new.

I work best with modern brands and teams that need sharper execution, better workflows, and infrastructure they can actually use. If the problem sits between marketing, CRM, content, operations, and creative execution, that's usually where I'm most useful.