Selected portfolio

Case Studies

Systems, interfaces, and brand work built around proof, restraint, and execution.

Marketing IntelligenceLive demoGitHubCampaign PulseLocal-first marketing intelligence command center for newsletter performance, CSV ingestion, target-aware diagnostics, audience pressure, and monthly reporting.A portfolio-grade internal tool prototype showing how normalized campaign and audience facts can become clear operating decisions.Machine LearningLive demoGitHubDemandOSA deterministic ML system that turns raw synthetic commerce records into demand forecasts, stockout-risk signals, and internal reorder recommendations.Shows how inventory intelligence can stay auditable: raw records in, computed planning signals out, and no autonomous purchasing in between.Campaign StrategyGitHubExportCampaign SandboxAn internal AI workspace that turns messy campaign briefs into structured creative routes, synthetic audience simulations, risk reviews, execution plans, and exportable strategy reports.A case study in reliable AI workflow design for creative strategy teams that need faster synthesis without giving up human judgment.Bounded AILive demoGitHubDataBrief AIBounded AI reporting system for grounded spreadsheet briefs.For teams that need faster interpretation of messy data without unsupported AI claims.Bounded AIGitHubEvidence modelWebsite Audit AgentEvidence-first AI workflow for website and experience audits.For teams that need faster digital diagnostics without unsupported AI feedback.Data ProductGitHubSynthetic dataBenchmark Intelligence EngineRaw-data benchmark intelligence engine for tracked share, rankings, monetization diagnostics, aggregation, and scenario projections.For repeatable benchmark analysis, public-safe data-product storytelling, and clearer strategic readouts.Creative ProductionVisual systemWorkflowAI Sports CampaignAI campaign workflow for controlled visual iteration and campaign consistency.For creative teams that need faster visual variants without losing art direction, continuity, or brand control.Brand SystemBrand systemPackagingRemoriaLuxury fragrance identity system with scalable creative and AI-ready brand rules.For brands that need product stories, packaging, content, and AI-assisted outputs to stay coherent.Workflow ToolGitHub1,100+ testsBlogAgentAI editorial workflow for generating copy-ready blog drafts with research, candidate validation, review, and human control.For editorial teams that need faster first drafts without giving up source awareness, recommendation constraints, or human review.Intelligence SystemsProduct prototypeMap systemTerritoryOps SpainPrivate atlas and operational console for managing real estate opportunities by location, status, follow-up, and deal stage.For validating how a focused internal tool can turn fragmented location research into a clear operating workflow.Portfolio SystemLive siteGitHubRaul Mermans PortfolioDigital identity system for case studies, visual work, and technical proof.For presenting multidisciplinary creative and technical work through a clearer system of proof.