RM
ENES

Entrepreneur & Creator

Building ideas into brands, products, and ventures.

I work across culture, business, storytelling, and technology, creating independently and sharing the process.

Explore what I’m building→
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Selected worlds, work, and experiments

A wider creative universe.

Showing 1 of 4: Case Studies

Strategy, marketing, data, and brand thinking

Case Studies

Campaigns, marketing intelligence, products, and the brand thinking behind them.

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What I’m building now

An independent practice with room to grow.

I build projects across brands, culture, products, and media. I collaborate with founders, share the process, and develop ideas that can stand on their own.

01

Selected founder collaborations

Helping early teams clarify what they are making and how it should meet the world.

02

Public perspectives and cultural analysis

Sharing observations, references, and working questions in public.

03

Original products and ventures

Developing independent concepts that can become useful, lasting businesses.

Portrait of Raúl Mermans

About me

Building with both business sense and artistic direction.

I use code to structure the work. Across strategy, data, brand, and product, I turn complex problems into results people can understand and act on.

More about me

Services

00-1

Web

00-1Web Development & Digital Experiences
  • Websites and landing pages
  • Responsive component systems
  • Performance and accessibility
  • Content and conversion paths

Websites and digital experiences with clear structure, responsive components, and a focused next step.

Web Development & Digital Experiences service illustration
Explore service
00-2

Brand

00-2Brand Systems & Creative Direction
  • Brand positioning
  • Narrative and storytelling
  • Visual direction and tone
  • Campaign and content systems

Brand and creative systems that make ideas recognisable, coherent, and culturally relevant across campaigns, content, and digital experiences.

Brand Systems & Creative Direction service illustration
Explore service
00-3

Data

00-3Data, Research & Intelligence
  • Marketing analytics
  • Customer and CRM insight
  • Research and data synthesis
  • Reporting and decision support

Research and data tools that make complex information easier to understand and act on.

Data, Research & Intelligence service illustration
Explore service
00-4

Products

00-4Digital Products, AI & Prototyping
  • Digital products and internal tools
  • Interactive prototypes
  • AI-assisted workflows
  • Automation and technical experimentation

Digital products and prototypes that make strategies, workflows, and ideas tangible. AI is used where it improves research, exploration, production, or decision-making without replacing human judgment.

Digital Products, AI & Prototyping service illustration
Explore service
00-5

Visuals

00-5Photography & Visual Direction
  • Photography
  • Image Systems
  • Visual Research
  • Cultural Reading

Photography and visual research as evidence of composition, observation, and cultural sensitivity within the wider creative practice.

Photography & Visual Direction service illustration
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For collaborations, conversations, and ambitious projects.

If there is a promising project taking shape, I’d be glad to hear where it could go.

You do not need a finished brief. A real opportunity, question, or point of view is enough to begin a conversation.

Open to selected projects and collaborations.Madrid · Remote · EU
Emailraulmermans@gmail.comLinkedInRaúl MermansInstagram@raulmeermansGitHubRaulMermans