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ENES

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I design AI integrations that help creative teams move faster without losing taste, control, or brand coherence.

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Selected systems shipped

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A compact bridge into the strongest systems across marketing intelligence, machine learning, campaign strategy, and bounded reporting.

01Marketing intelligenceCampaign PulseMarketing intelligence command center for newsletters, targets, audience pressure, and monthly reporting.View case02Machine learningDemandOSDeterministic ML system for demand forecasting, stockout risk, and internal reorder guidance.View case03Campaign strategyCampaign SandboxAI-assisted strategy workspace for campaign routes, audience simulation, risk review, and execution planning.View case04Bounded reportingDataBrief AIBounded reporting workflow that turns spreadsheets into grounded business reports without unsupported metrics.View case

System Logic

Creative infrastructure for AI-assisted execution.

The work sits between strategy, system design, and implementation: mapping the creative process, defining the logic, building prototypes, and creating the guardrails that make AI useful inside real brand, content, and visual workflows.

01

Creative process mapped before automation

02

Human review built into the system

03

Brand coherence preserved across outputs

Showing 1 of 4: Case Studies

AI systems, automation, and brand structure

Case Studies

Case studies spanning agentic workflows, AI systems, and the brand logic that makes execution feel coherent instead of improvised.

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Portrait of Raúl Mermans

About

Systems behind creative work.

I build AI-assisted tools, CRM logic, and brand workflows that turn scattered inputs into clearer decisions without losing visual judgment or human control.

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Services

00-1

AI Systems

00-1AI Systems
  • Creative AI workflows
  • Prompt and input systems
  • Human review controls
  • Brand-aware guardrails

Structured AI workflows and internal tools for repeatable creative execution with visible human review.

AI Systems service illustration
Explore AI Integrations
00-2

Automation

00-2Automation / Internal Tools
  • Reduce repetitive production
  • Connect tools and handoffs
  • Structure content and assets
  • Keep review visible

Automation layers for content, research, assets, and coordination that support judgment instead of replacing it.

Automation / Internal Tools service illustration
Explore Creative Automation
00-3

Product Web

00-3Web / Product Prototypes
  • Validate tool ideas
  • Build workflow dashboards
  • Test product logic
  • Create usable demos

Focused interfaces and prototypes that make AI workflow logic usable before full-scale development.

Web / Product Prototypes service illustration
Explore Prototypes
00-4

Brand Systems

00-4Brand Systems / Creative Direction
  • Operationalize brand voice
  • Create tone and review rules
  • Structure prompts and criteria
  • Protect campaign consistency

Brand logic, prompt structures, and review criteria for coherent AI-assisted content and campaigns.

Brand Systems / Creative Direction service illustration
Explore Brand Systems
00-5

Practice

00-5Creative Practice
  • Photography
  • Image Systems
  • Visual Research
  • Cultural Reading

Experiments, image systems, photography, and visual research exploring the relationship between brand, technology, and culture.

Creative Practice service illustration
View Visual Research

Start with the creative system.

Tell me about the process, tool, workflow, or brand system you want to improve with AI. Best fit: creative teams, brand builders, content studios, founders, and culture-led companies exploring AI integrations, internal tools, campaign systems, or repeatable creative workflows.

You do not need a finished brief. A clear problem, current process, and desired outcome are enough to start.

Available Q3 2026Madrid · Remote · EU
Emailraulmermans@gmail.comLinkedInRaúl Mermans

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Spain · Available Worldwide