Fragrance as memory. A house of emotion, myth, and silence.
Creative Direction · Brand Aesthetics · Visual Identity · Tone of Voice · Storytelling · Art Direction · Color System
REMORIA is more than a fragrance house — it is a vessel for memory, myth, and quiet emotion. Rooted in Roman heritage and shaped by Mediterranean warmth, the brand was conceived to distill the intangible: fragments of time, places once known, emotions left unsaid.
From the earliest brief, the project aimed to transcend traditional beauty branding. Rather than loud visual statements or trend-driven aesthetics, REMORIA unfolds like a memory rediscovered — subtle, sculptural, poetic.
As Creative Lead, my role was to shape a brand world where every element — from typography to packaging, from color to copy — becomes an echo of history. The visual identity, tone of voice, and sensory language are designed to linger, not overpower. To whisper, not shout.
The result is a brand that feels timeless yet contemporary, minimal yet emotionally rich — where scent is not a fleeting luxury, but a quiet invitation to remember.
REMORIA is built on emotional restraint and monumental softness. Each decision—name, texture, layout—was treated like a fragrance note: composed, balanced, intentional.
From the earliest concept stages, the goal was to craft a brand world that feels both monumental and intimately human — where every visual, word, and texture becomes a quiet echo of history, emotion, and place.
The brand tone is lyrical but not flowery, refined but never cold. Visuals emphasize natural light, tactile surfaces, and sculptural shadows. Editorial layouts and warm monochromes evoke printed poetry and ancient beauty.
- Roman architecture and imperial elegance
- Spanish poetry and Mediterranean nostalgia
- Silence as a form of sophistication
- Antique materials: alabaster, oxidized bronze, verdigris, aged paper
The color system balances warmth and contrast, drawing from Mediterranean stones and classical decay:
- Ivory Mist (#F4F1EC) — soft light, purity, parchment
- Roman Stone (#D7CBB8) — grounded elegance, aged stone
- Oxidized Bronze (#5E4B3C) — tactile depth, memory marks
- Antique Gold (#C6A877) — subtle luxury, echo of past glories
- Verdigris (#64806E) — artistic contrast, oxidized expression
- Charcoal Ink (#1A1A1A) — quiet authority, foundational type
The brand speaks like a forgotten letter—intimate, profound, and deliberate.
Every line is a whisper, not a slogan.
“This is not a perfume. It is a place you’ve been, a face you miss, a day you remember by scent alone.”
Voice Attributes:
- Poetic · Minimal · Romantic · Quietly Powerful
- Informed by memory and emotion
- Always composed, never indulgent
- Logomark & Typography: Serif minimalism, echoing Roman inscriptional type with modern restraint.
- Packaging Concept: Sculptural glass, aged textures, with storytelling engraved in gold.
- Mockups & Visuals: Editorial compositions; soft lighting, linen surfaces, Mediterranean earth tones.
- Brand Messaging Pillars: Memory, Emotion, Time, Legacy, Elegance, Imagination
REMORIA presents a complete aesthetic and conceptual framework for a luxury fragrance brand rooted in storytelling. It merges creative strategy with artistic direction, offering a rich, emotional universe expressed through scent, silence, and style.
Raúl Mermans García — Creative Strategy, Branding & Design.
raulmermans@gmail.com
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