Remoria

REMORIA — Fragrance as Memory

Self-Initiated Project

Project Scope

Creative Direction · Brand Aesthetics · Visual Identity · Tone of Voice · Storytelling · Art Direction · Color System

Overview

REMORIA is more than a fragrance house—it’s a sanctuary for memory, myth, and quiet emotion. Rooted in Roman heritage and warmed by Mediterranean influences, this project distills the intangible: fleeting moments, distant places, and unspoken feelings. As Creative Lead, I aimed to redefine beauty branding, crafting a world where every scent and design feels like a rediscovered memory—subtle, sculptural, and poetic. The result is a brand that fuses timeless elegance with modern restraint, inviting a gentle, personal resonance.

Creative Direction

REMORIA thrives on emotional restraint and monumental softness. Each choice—name, texture, layout—was layered like a fragrance note, composed with balance and intent. My vision was to sculpt a brand that feels both grand and human, where natural light, tactile shadows, and warm monochromes evoke ancient poetry and lived stories. Inspired by Roman architecture, Spanish nostalgia, and the elegance of silence, the tone remains lyrical yet grounded, avoiding excess.

Visual Identity & Palette

The color system weaves warmth and contrast, drawn from Mediterranean stones and classical decay:

Ivory Mist (#F4F1EC) — Soft, parchment-like purity.

Roman Stone (#D7CBB8) — Weathered elegance with depth.

Oxidized Bronze (#5E4B3C) — Tactile, memory-rich texture.

Antique Gold (#C6A877) — Subtle luxury, a whisper of glory.

Verdigris (#64806E) — Artistic patina, a hint of time.

Charcoal Ink (#1A1A1A) — Quiet strength for foundational type.
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This palette crafts a sensory landscape that feels ancient yet vibrant.

Tone of Voice

REMORIA speaks like a weathered letter—intimate, deliberate, and profound.
“This is not a perfume. It is a place you’ve been, a face you miss, a day you remember by scent alone.”

Voice Attributes: Poetic, minimal, romantic, quietly powerful.

Core Themes: Memory, emotion, time, legacy, elegance, imagination.
Every word lingers, inviting reflection over bold claims.

Design Execution

Logomark & Typography: A serif design with Roman roots, refined with modern restraint.

Packaging Concept: Sculptural glass with aged textures, gold-etched narratives.

Mockups & Visuals: Editorial layouts with soft lighting, linen surfaces, and Mediterranean tones.

Brand Messaging Pillars: Memory, Emotion, Time, Legacy, Elegance, Imagination.
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Each detail harmonizes to evoke a cohesive, emotional identity.

Outcome

REMORIA delivers a complete aesthetic and conceptual framework for a luxury fragrance brand. It blends creative strategy with artistic direction, creating an emotional universe where scent, silence, and style converge. This project showcases my ability to craft resonant narratives, a skill I bring to every branding endeavor.